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This is not a regular shampoo but a therapeutic shampoo. Argan oil spearheads our formula and helps supply shine and a healthy look to the hair with its abundance of Vitamin E, carotene & essential fatty acids. Our Argan Shampoo helps to remove follicle-clogging sebum, fatty acids and environmental residues from the scalp skin and hair. Hypoallergenic, contains 100% pure Argan Oil of the Highest Quality and Purity. Gentle, Sulfate Free Shampoo great for all hair types, including color treated hair. The Argan oil-infused formula absorbs instantly to fill gaps in hair made by heat, styling and environmental damage. This Argan oil is also rich in omega 3 and 9 fatty acids that will help in the healing of split ends. Application is a simple as your old shampoo, but with remarkably great results. After rinsing hair, dispense a quarter size of shampoo and massage into hair from the scalp to ends. Allow shampoo to sit for two to three minutes allowing oils to penetrate scalp and hair.It gently cleanses hair without stripping essential moisture and oils (also does not strip color). If you had a color treatment on your hair, applying this product will help you remove the brittleness of the hair and restore its natural smoothness. For those who love to treat and have their hair styled very often, this product will definitely help in the repair and restoration of damaged hair due to styling. Order Argan Shampoo Now and see your hair going from rough and frizzy to brilliantly shiny, smooth and manageable.