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Naturtint® is the first permanent hair color, free of harsh chemicals, that provides both beautiful, radiant color and is healthy for your hair!! Combining natural activators that nourish your hair and micro-pigments that provide a more intense color, Naturtint even covers gray completely in one application, while restoring softness, shine and vitality. Naturtint is available in 29 mixable shades, and each package contains everything needed to color your hair easily by yourself. The process is gentle yet highly effective, creating long-lasting color that won't wash out. Naturtint does NOT contain harsh chemicals that leave dyed hair dull, dry and brittle. Naturtint's gentle formula includes oat, soy, corn, coconut, wheat, sunflower and lemon extracts that help nourish and protect hair. The active plant-based ingredients and the pH of the colorant cream create the ideal medium for the swelling of the hair fiber, opening the cuticle cells without damaging the hair and generating a space into which the micro-pigments penetrate. The Naturtint Nutrideep® Multiplier completes the process, returning the cuticle to its original position, leaving the hair with deep, vibrant color and a silky glow and shine.