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Coloring, bleaching, chemical straightening and everyday styling help us to transform our hair into a look we love, but they all affect the health of our hair. We see it becoming damaged, weak, coarse, dull and dry. If you're worried about all that processing damaging your hair, we've got great news: the right products can visibly renew the most extremely damaged hair. We've created dove regenerate nourishment range, formulated with red algae plus keratin nutricomplex, a specific daily program that nourishes to regenerate the healthy look and feel of even extremely damaged hair so it's as smooth, strong and manageable as if damage never happened. Dove regenerative nourishment serum-in-oil brings together the nourishing power of an oil with a serum's restorative qualities to create one potent serum-in-oil formula. The oil part of the formula penetrates deep inside the hair and nourishes, while also interacting with the serum part, to thin its texture and improve the spreading on the hair surface, providing excellent smoothness, shine and manageability. Blow-dry, straighten, curl or color. No matter what you do to be you, damage should never hold you back. Dove regenerative nourishment goes beyond repair for hair that feels 100 percent regenerated.