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Arctic Fox was formulated to create beautiful, vibrant hair colors while minimizing the potential negative effects of semi-permanent hair dyes. Arctic Fox is made only with safe, high-quality Vegan ingredients. We are proud to say "Made in USA." Arctic Fox hair dyes are semi-permanent hair colors that are made only from vegan ingredients with no animal by-products. There are no harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors. Made non-alkaline and peroxide free, Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy. Arctic Fox Hair Colors are 100% Vegan, No animal by-products, EXTRA Conditioning, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD and does not contain heavy chemicals that damages hair.